Communication

The website has always been EQAR’s main communication tool to address its target audiences. Since the launch of DEQAR in 2018, there has been a steady increase in website visitors. In 2023 the total came to > 79 000 visits, while there were 72 000 the previous year and 69 000 in 2021.

Almost 39% of all page views was on the DEQAR pages, followed by > 17% on the Knowledge Base pages and > 15% on the Register pages, both of which are linked from the database via the agency and country information.

Newsletters
EQAR issued  five newsletters in 2023, reaching each around 850 recipients.
Newsletter topics included information about the decisions of the Register Committee, general EQAR updates, external QA activities of EQAR-registered agencies, relevant policy updates and documents with regard to QA and the use of EQAR in the national QA frameworks of the EHEA countries, DEQAR updates, project updates as well as organisational updates.

Social Media
EQAR also remained active on social media, including X (former Twitter), LinkedIn and, to a lesser extent, Facebook. In 2023, 46 posts (tweets) led to a total of > 28 000 impressions (number of times users saw the tweet on twitter) and 2 156 engagements (number of times a user has interacted with a tweet), with an average engagement rate of 8%. EQAR gained 160 new followers over the year, reaching a total of 2 060.

A total of 19 LinkedIn posts were shared in 2023, generating an average engagement rate of 9.82% (the number of interactions divided by impressions).  At the end of 2023 EQAR had around 2 250 LinkedIn followers.

The following documents were published in 2024 and were promoted in the newsletter as well as on social media:

• The EQAR Annual Report 2023 was published on the EQAR website in June 2024.
• The paper “The Future of the ESG – Reflections based on findings from the QA-FIT project” was published in May 2024.
• The IMINQA Thematic Analysis “European Approach for Quality Assurance of Joint Programmes was published in August 2024.
• The TPG-LRC CoRE report Ensuring and enhancing the quality of recognition processes – Key considerations and recommendations was published in July 2024.  As part of the working group on Quality Assurance of Recognition (along with EUA, ESU, Nuffic, HARNO and CIMEA), EQAR collaborated with an independent researcher, Maria Manatos, and made a qualitative analysis using DEQAR reports. This research dwells deeper into the work of 11 of EQAR’s registered agencies and provides insight in the coverage of ESG 1.4, with a focus on recognition. The (condensed) analysis is part of the aforementioned report.
• More about the QA FIT project on the project pages of the EQAR website
• More about the QA FIT project activities in 2024 in the current annual report under “Contributing to the Development of the EHEA”
• More about the IMINQA project on the project pages of the EQAR website
• More about the IMINQA project activities in 2024 in the current annual report under “Contributing to the Development of the EHEA”