Brand Academy - Hochschule für Design und Kommunikation

Basic information

  • Identifiers
    • DEQARINST4930
    • DE0415
    • ROR: https://ror.org/04pyhyx87
    • DE-HRK: 422
    • ELIAS.HS_ID: 40627322-3705-b318-b102-01d117aeadca
    • WHED: IAU-023112

      • IAU World Higher Education Database (WHED)

      Identifier used in the world-wide WHED database of higher education institutions, managed by the International Association of Universities (IAU) - data harvested from ETER/OrgReg

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  • Provider type
    higher education institution
  • Legal seat(s)
    Hamburg, Germany
  • Website
    https://www.brand-university.de/
  • Founding year
    2010
  • QF-EHEA levels
    second cycle, first cycle
  • Permalink
    https://data.deqar.eu/institution/4930

National External Quality Assurance Requirements

  • System Accreditation
    is optional, and enables the institution to self-accredit its study programmes. The accreditation is limited in time for a period of eight years.
  • Programme Accreditation
    applies for Bachelor and Master degree programs of state or state-recognized universities in Germany. The accreditation is obligatory unless the institution has a valid system accreditation.
  • Further information on external quality assurance in Germany

External Quality Assurance Reports and Decisions

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Institutional level

Decision: positive
FIBAA Seal Excellence in Digital Education

Programme level

Part of the obligatory external QA system Decision: positive
Brand & Communication Design (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
This report is not currently valid but part of the historic record.
Part of the obligatory external QA system Decision: positive
Brand & Communication Design (vormals: Digital Design (Brand Design B.A.)) (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive
Brand & Marketing Management (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive with conditions or restrictions
Brand Communication (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive with conditions or restrictions
Brand Design (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive with conditions or restrictions
Brand Innovation (second cycle degree)
  • Qualification/award
    • M.A.
  • Level
    second cycle
  • Programme type
    Full recognised degree programme
This report is not currently valid but part of the historic record.
Part of the obligatory external QA system Decision: positive with conditions or restrictions
Brand Management B.A. (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
This report is not currently valid but part of the historic record.
Part of the obligatory external QA system Decision: positive with conditions or restrictions
Brand Management B.A. (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive
Brand Marketing (second cycle degree)
  • Qualification/award
    • MBA
  • Level
    second cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive with conditions or restrictions
Brand Strategy (vormals: Brand Innovation) (second cycle degree)
  • Qualification/award
    • Master of Arts
  • Level
    second cycle
  • Programme type
    Full recognised degree programme
This report is not currently valid but part of the historic record.
Part of the obligatory external QA system Decision: positive
Digital Design (Brand Design B.A.) (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive
E-Commerce (second cycle degree)
  • Qualification/award
    • MBA
  • Level
    second cycle
  • Programme type
    Full recognised degree programme
This report is not currently valid but part of the historic record.
Part of the obligatory external QA system Decision: positive with conditions or restrictions
International Brand Communication M.A. (second cycle degree)
  • Qualification/award
    • Master of Arts
  • Level
    second cycle
  • Programme type
    Full recognised degree programme
This report is not currently valid but part of the historic record.
Part of the obligatory external QA system Decision: positive with conditions or restrictions
International Brand Management M.A. (second cycle degree)
  • Qualification/award
    • Master of Arts
  • Level
    second cycle
  • Programme type
    Full recognised degree programme
This report is not currently valid but part of the historic record.
Part of the obligatory external QA system Decision: positive with conditions or restrictions
Kommunikationsdesign (Brand Design B.A.) (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive
Management (second cycle degree)
  • Qualification/award
    • MBA
  • Level
    second cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive
Marketing & Kommunikation (first cycle degree)
  • Qualification/award
    • Bachelor of Arts
  • Level
    first cycle
  • Programme type
    Full recognised degree programme
Part of the obligatory external QA system Decision: positive
Medienmanagement (second cycle degree)
  • Qualification/award
    • MBA
  • Level
    second cycle
  • Programme type
    Full recognised degree programme

Verifiable Credentials

A Verifiable Credential (VC) is a digitally-signed and thus tamper-evident document containing information on a subject (e.g. personal information, entitlements of an individual, degrees held by an individual or accreditation of a higher education institution). Quality assurance results recorded in DEQAR can be downloaded as W3C-compatible Verifiable Credentials.

Currently, two types of credentials can be issued:

EBSI Verifiable Accreditations (VA) can be used by a higher education institution in the context of the EBSI Early Adopters programme.

  • The VA allows the institution to prove its external quality assurance on the Trusted Issuer Registry (TIR). EBSI VAs are only issued for external quality assurance results with an official status in a national system (“part of obligatory EQA system”).
  • At present, the higher education institution’s EBSI DID needs to be communicated to EQAR and recorded in DEQAR manually at the moment. If you are a higher education institution participating in EBSI, please contact us to register your DID.
  • EBSI VAs are issued by EQAR under its DID did:ebsi:zk4bhCepWSYp9RhZkRPiwUL.

DEQAR Format Verifiable Credentials primarily serve as a proof of concept and public demonstrator currently.

  • DEQAR Format VCs are based on the plain W3C Recommendation and our own data model. While they closely follow the EBSI Schema, no EBSI-specific or EU-specific elements or data types are used.
  • The higher education institution is identified by its DEQAR URI in this case.
  • DEQAR Format VCs are issued by EQAR under its DID did:web:data.deqar.eu.

Please note: this is an experimental feature.